Top Pakistani film director Syed Noor’s film Vohti Ley Ke Jani Ay comparatively did a good business. Though directed by seasoned actress and director Sangeeta, the film could not click at the box office. Taxi No 707, another Urdu film by another unheard of film director, Waseem Hussain, also released in September, was a failure too.Īnother film released in September was Haseeno ka Mela. Lado Rani, a Punjabi film by Masood Butt, was released in September and did an average business. It was released in June and was a quick flop at the box office. The first Urdu film of the year was Haseena Twenty 20 by a less known director, Faheem Bhatti. The film, however, could not live up to the expectations of cine goers. It was the first joint production which was exempted from tax. It was also a joint venture in terms of cast, directors and even music and singers. Then comes Punjabi film Virsa - a joint venture by Pakistani and Indian producers - that was released in May last with much fanfare. The debut direction of Ijaz Bajwa reportedly earned Rs10 million at the box office. The film won appreciation for its music and a script devoid of violence. The first film of 2010 was a Punjabi production, Channa Sachi Muchi, by Ijaz Bajwa. Six Pushto films were also released in 2010 but the figure could not be verified as the Pakistan Film Producers Association did not have an record of these movies. The production of Urdu films, once considered the identity of the Pakistani cinema, is at such low ebb that out of the 12 films released in 2010 only three were Urdu and all the rest were Punjabi flicks. The best year of the decade so far was 2001 in which 48 films were released. If we go by the number of films released, we find 2010 slightly better than 2009 as the former witnessed 14 films hitting the screen as compared to the 12 during the latter. Though their demand seems justified in terms of infrastructure and other facilities which can help them make better films, the world over good films are made employing sheer professionalism and talent which no government can provide. Its old gripes persisted as the industry people continued to lament ‘lack of patronising’ by the government. The film industry failed to recover from the maladies it had been suffering for the last many decades in 2010.

New punjabi movie releases 2010